Saturday, July 15, 2017

(and my personal perspective on them)


Well it’s here at last, summertime! I know it’s hard to tell between all the rain and yucky weather we’ve been getting, but it has to improve some time right?!

   With the summer comes wedding season. One of my jobs here at Edgewood is to meet with perspective clients in regards to an upcoming event.  Which can be anything from a Bar/Bat Mitzvah, retirement party, sweet 16, first communion or just someone who’s having a BBQ and needs some decor, you name it! 

But my favourite ones are the weddings!  
I love weddings, they are such happy events, and the people I meet are simply wonderful! I must say though, that the modern age does make my job at times quite difficult. Too many pictures on the web and on Pinterest can be confusing to the wedding couple. 

They always seem to showcase large, ornate and usually very costly arrangements. Which normally cost a bit more than the average person wants to spend. Or they incorporate flowers that are very seasonal, and I have to disappoint them by informing them that the flowers they love are simply not available at that time.  So yes it’s great and pretty to look at, but keep your options open, and don’t take it out on your florist..Lol.

   Every wedding is so different, because, well let’s face it, we are all different people right?!  I especially love people who really try to incorporate themselves into the event. Whether it’s how they met, their common interests, their common dreams, etc, it helps give the decor a more personal touch, which is nice. 

 I also love when sometimes couples have an idea but don’t know how to make it work, and that’s the best!!! Figuring out how to (hopefully) make it work! Brainstorming together!  Let me tell you, it isn’t always easy, and sometimes it takes me a little to get the creative juices going, but it is fun, and very rewarding when a dream can come to fruition.

 Of course, I have also come across some ideas that should.. Let’s just say, they should stay as ideas, very quiet, non existing ideas..Lol. But that’s ok too, as long as we can laugh, relax and enjoy the whole process, then all is good.

    Weddings are certainly wonderful, but they can also be stressful at times, unfortunately. Let’s face it, marriage is a vow to a person you wish to share your life with, forever. So your wedding day is a very important day, and should be taken seriously.

But I also believe it should be a memorable, enjoyable, happy, and at times maybe even a bit of a silly day that is filled with wonder and love! (I know it’s the romantic coming out of

 My point is that it shouldn’t be just the wedding day that is memorable, but the whole process of planning and the events leading up to it! After all choosing a dress, cake, band, or even your flowers are part of that “wedding” journey.


So don’t stay in a store or venue that makes you feel uncomfortable, doesn’t give you the time of day, or simply leaves you feeling blah,  because IT IS all about you, not them! Both of you should be able to look back with good memories of the nice people you met who worked with you to make your day just as you envisioned it to be.


   Having worked at Edgewood now for just over 36 years (yes I started when I was I have had the pleasure in learning many different customs and religions. I’ve also been privileged with meeting such wonderful people through those years! Montreal is known for its diversity, (which I think is one of our best qualities) so the people you meet are unique as well. 

We’ve done some very large and ornate weddings, to simple justice of the peace weddings.  For some weddings it’s all about the flowers, others, not so much..Lol. I’ve dealt with almost all nationalities and gender choices, you name it.  

I’ve even dealt with only the bride and grooms mothers upon occasion, and I'm still here to talk about (just kidding) But it is true that each wedding is unique to itself, from the colour pallet, to the choice and variety of the flowers, to the style and design of the bouquets.  Isn’t that great?! 

 See, what I do simply isn’t just a job, it’s a wonderful journey that I get to share with people. Learning new things, meeting new people, experiencing all the wonders that each person brings, who could beat that!  I feel very fortunate and wanted to share that with all of you.


Let the season begin!!!

Tuesday, May 2, 2017

May 14th is Mother’s Day – What flowers should you send to her?

      Once again we get the chance to say I love you and thank you to that very important person in our lives, our Mom.  I know, I know, we shouldn’t have to wait for this one particular day to let her know how great she is, we should tell her almost every day! But unfortunately, life keeps us busy, and although most of us have good intentions, I’m sure we all forget to do so from time to time. 



     In the florist industry, Mother’s Day is one of the busiest times of the year.  Because, well, let’s face it, everyone has a mother right?!  And what woman, for the most part, would not love to receive flowers from their kids, (or anything else for that matter..LOL).


    So let’s talk about the flowers, how do you know what to send, how much should you spend? These are all very good questions, and there is no real definitive answer, however, I will try my best to help you with choosing the right selection for your mom.


    If you are one of the lucky ones, you will know exactly what variety of flowers your mom prefers, if that’s the case it’s almost too easy.  Simply order either just that type, or make sure it is included in a bouquet. 

Bird of Paradise

     The cost of course is more dependent on what type that is, as not all flowers are priced the same.  Most average between the $3 - $10 range, for example: a stem of daisies is $3, a Gerbera is $4 a rose $4.50 Lisianthus is $5 Hydrangea range from $5 to $10, bird of paradise are $7,and a large Oriental lily is $10 and so on.

 So obviously the type will help determine  the cost. Also keep in mind that it is nicer to receive something they like than something they don’t. So let’s say you wish to spend $50, and her favourite flowers are Gerbera, then why not simply send her a beautiful bouquet of only Gerbera with some nice greens and maybe some filler flowers to fluff it up a bit, you get the idea.

Oriental Lily

    Then there are those who have an idea of what kind of style their mom likes opposed to the types of flowers. Well that’s not as difficult as you think it may be. If she prefers a more modern look to things, you know stream lined, simple, elegant, then the flowers should reflect that. Calla lilies are very classy, as well are orchids, so you could maybe send her a Phalenopsis orchid plant, or some calla lilies with some interesting foliage, as an idea. If you go that route, you probably are looking to spend more around the $50 - $150 range. 

Modern vase with Calla Lily
Phalaenopsis Orchid

    Maybe your mom is the type of person who loves to work in the garden, and simply loves nature and flowers of all types. In that case, almost anything would work, though I would suggest a vase of “gardeny” type flowers.

Garden vase of flowers

 Maybe something with hydrangea, Lisianthus, gerbera, even a few roses or daisies depending on the amount you wish to spend. If this is the case, the budget is up to you. For something that is a good size, without going crazy, figure on spending from $60 - $120.
Bowl of 36 tulips

    We then go to the person who simply doesn’t have a clue what their moms like. When someone says this to me, there are 3 options (as far as I am concerned). You could go the simple classy route and send a dozen roses in a vase with some nice greenery and filler cost would be $75. 
Modern Arrangement

Another option would be a beautiful a vase of tulips. I mean who doesn’t love tulips this time of year, it’s just so spring, cost ranges from $25 -$100 (depending on how many tulips you would like). My last suggestion, when all else fails is simply an assortment of spring mix flowers.  Either done in a vase or sent as cut flowers (means mom will have to put it in a vase herself). 

Pastel Vase

Personally, I think when you send flowers, it always looks nicer when it is already done up, and Mom doesn’t have to do anything but enjoy them! The price range for this varies depending on the flowers that are selected. Usually the customer will let us know how much their budget is, and we will create a beautiful arrangement for that amount. But for those who want an idea, they start at $45 and can go to any amount.  
Large Mixed Vase

Bright and Springy
    One last thing you should also keep in mind, and that would be the colouring of your flowers. To give you an example, my mom was not a “pinky” kind of person, so I would always give her bright coloured flowers.  Maybe your mom likes the soft tones of pinks and lavenders, or maybe she likes more bold shades, like orange, purple and hot pink. Mention this when you order your flowers (if you know), so together will choose the right colour combination that will make your mom happy.

Colourful Vase
   I hope I have helped at least a few of you with what flowers you should send to your special mom for this Mother’s Day. If you need any more help, or more suggestions, don’t hesitate to call us or check our web site for more ideas.  We are very good at what we do, and pride ourselves on sending only the very best. We design each order keeping in mind of  how we ourselves would love to receive them from our loved ones.
Small vase of Tulips

We here at Edgewood want you to feel that you are getting the service, advice and all the help you may need. That way your mom not only gets the flowers that you so lovingly picked out for her, but receives them with a big, happy smile!!!

Vase of pink Roses

 Moms are far too precious, and special to be disappointed on a day that is dedicated to them! Just remember, all gifts are appreciated when given with love.

Friday, March 31, 2017

Passover and Easter arrives once again at Edgewood

  Well even though it may not feel very springy outside, you definitely know its spring when the holidays come knocking at your door. It is one of our busiest times here at the shop, and one of my most favorite holidays. Don’t get me wrong, it is 2 weeks of a lot work! Actually if you count the preparation it takes to order the flowers, containers, plants and contact customers, it is more like a month and a half. But it is a labor of love! Why else would one be in this industry for so long if it weren’t for the love of flowers!

We also spend quite a bit of time trying to come up with new and trendy designs for our loyal consumers. We know that most of them send flowers to the same people every year, and it is important that we keep up with what’s new so that we can offer it to them. 

Although the glass cube is elegant and a good vessel for flowers for the table, there are other alternatives out there. Of course it is also true that everything old is new again, even as far as flowers That being said, baskets are once again considered trendy. 

 As for floral designs, the use of classy gardeny type flowers with interesting greenery gives us a new relaxed yet “upscale” look that seems to be creating quite the stir. Textures are important, and the use of certain variety of flowers combined with interesting greens is what creates this look.  So we designed around that, and came up with these lovely centerpieces.

However, as these holidays arrive in the spring time, don’t forget about spring flowers. 
Tulips are one of the springiest flowers out there and always a popular choice.

 Who doesn’t love a vase filled with wonderful tulips?!! I know most of you are hesitant about sending tulips as they don’t last that long, but they do bring smiles to everyone who receives them!

 So isn’t that worth everything?

Now there are some of you out there that are not looking for centerpieces, but maybe just a nice flowering plant to dress up someone’s home.


Phalaenopsis orchids are a very popular choice. Now I know that some of you are asking why it costs more at a flower shop than the ones I pick up at the grocery stores.

 Let me explain it to you. First off, they buy in extreme bulk, so this drives the price way down. For the most part they are “lost leaders” to them.

 In other words, they don’t care if they sell, or make anything on them. The plants are there simply to entice you to buy something else while you shop around.

  Also, they are much, much smaller than the ones we sell. The plants and the blooms are nothing compared to what we have here at the shop, and at the grocery stores they are not taken care of, unlike at our store. We take care of them and decorate them up with branches and moss and put them in a great ceramic container! I just wanted to clear that up.

Now if Orchids aren’t your thing, there are always Hydrangea plants. They are also a very springy type of plant that comes in such wonderful colours! They do, however, require some care when you bring them home. They need bright light to keep flowering and NEED to be watered DAILY!!! Though do make sure they have adequate drainage, as they don’t need to sit in a lot of water. But they are beautiful, don’t you think?

Of course there are so many other things you may wish to send to your family or close friends. 

We here at Edgewood we will help with any of your questions, listen to your requests and make suggestions accordingly.

So that choosing your flowers for those you care for will be a very pleasant and happy experience!

As it should always be, besides they’re flowers, how could anyone not share a smile where flowers are concerned!!

   You can always visit our web site if you wish to see what else we have to offer at

So have a very Happy Passover, a very Happy Easter or simply a very Happy Day everyone!!! Just remember to say it with flowers!!!